Fractional expertise with ♥️

Burnt out and bootstrapped?
Founders, you don't have to do everything alone.


of founders are struggling with their mental health


more likely to fail with a solo founder

We believe business is done best from a place of balance.

We've got the key business areas covered; so you can worry less.
Maybe you need a critical friend, to create some space to lead, or just some more balance; we're here for you.
Everyone's needs are different - an hour's coaching, a fractional team member 1-2 days per week or somewhere in between - we find the best fit.

Brand & Marketing

Attract more customers, build a real reputation, and worry less about what people are thinking of you.

Strategy & Growth

Grow sustainably, move what you can to autopilot, and build trust in your future.

Product & Tech

Get to Product-Market Fit and beyond with more confidence, quality and delight for you and your customers.

Finance & Ops

Slick systems, modelling that you actually use, and much more space to breathe.


The founding team you wish you had

Whether you're starting out alone, or with a team; you probably have some gaps that are causing you a headache. We alleviate that stress, foster balance and drive the sustainable growth of your business.

Humans first

The four of us met under unlikely circumstances as adventurers. We've gone from yoga mats to boardrooms, having realised we're not alone in wanting to shape the role of technology and innovation towards a more conscious and humane world.
We think, speak and act with mind and heart together.

Alex Bailey

Serial Head of Marketing at high growth startups around the world. Builder and scaler of marketing functions, obsessed with customer research, analysis and leveraging this deep understanding to tell compelling brand stories whilst improving user journeys.Queen of the rebrand with 3+ successful scaleup rebrand projects under her belt.

Nicola Telford

Experienced CEO, Fundraiser & 3x Founder with an obsession for finding product market fit. Nicola is a business generalist who’s not afraid to roll her sleeves up or put her clients to task in the pursuit of excellence and advancement. Having run marketing agencies, online communities, tech teams and even yoga classes, her skill as a leader, operator and teacher is unparalleled.

Amir Hajizamani

Our passionate Product expert with a Computer Science degree from Cambridge University. Amir has hands-on experience building software as a Full Stack Engineer including at Google, before he moved to devising and delivering product strategies at various stages, from pre-seed founding teams, to scale-ups like Deliveroo, and impact-led organisations like Citizens Advice. Amir now enjoys consulting with founders and training the next generation of Product Managers and Leaders.

Will Goodman

Ex-Accountant, Seasoned Finance Director & 3x Founder who qualified working in tax & audit before building systems, fundraising and running FinOps for pre-seed to Series A startups across SaaS, FinTech & Marketplace. Having been involved in the finances of 50+ businesses over the years he’s learnt a thing or two about what makes a business tick.

Let's have a meaningful conversation

We're here to listen to whatever you've got going on.
No obligation.

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