Fractional expertise with ♥️
Senior leaders and teams on tap;
A flexible resource for growing startups
Your Swiss Army knife of startup and scaleup experts
Burnt out and bootstrapped? Founders, you don’t have to do everything alone.
We’ve got the key business areas covered; so you can worry less.
Access a flexible menu of startup expertise, as and when you need it -
at a fraction of the cost of permanent hiring.
Brand & Marketing
Attract more customers, build a real reputation, and worry less about what people are thinking of you.
Strategy & Growth
Grow sustainably, move what you can to autopilot, and build trust in your future.
Product & Tech
Get to Product-Market Fit and beyond with more confidence, quality and delight for you and your customers.
Finance & Ops
Slick systems, modelling that you actually use, and much more space to breathe.
Text
Build for the long-term
Choose your winning combination. Tell us what you need and we’ll build you a function or team from scratch. Through a mixture of fractional and permanent resources, we’ll lay the foundations right for whatever direction you need to grow.
Business, from a place of balance
Did you know, founder wellbeing is a crucial predictor of startup success? Tap into our collective of heart-led business leaders. We met under unlikely circumstances as adventurers and have gone from yoga mats to boardrooms, having realised we're not alone in wanting to shape the role of business towards a more conscious and humane world.
Alex Bailey
Serial Head of Marketing at high growth startups around the world. Builder and scaler of marketing functions, obsessed with customer research, analysis and leveraging this deep understanding to tell compelling brand stories whilst improving user journeys.Queen of the rebrand with 3+ successful scaleup rebrand projects under her belt.
Nicola Telford
Experienced CEO, Fundraiser & 3x Founder with an obsession for finding product market fit. Nicola is a business generalist who’s not afraid to roll her sleeves up or put her clients to task in the pursuit of excellence and advancement. Having run marketing agencies, online communities, tech teams and even yoga classes, her skill as a leader, operator and teacher is unparalleled.
Will Goodman
Ex-Accountant, Seasoned Finance Director & 3x Founder who qualified working in tax & audit before building systems, fundraising and running FinOps for pre-seed to Series A startups across SaaS, FinTech & Marketplace. Having been involved in the finances of 50+ businesses over the years he’s learnt a thing or two about what makes a business tick.
+ our collective of fractional experts & generalists
Let's have a meaningful conversation
We're here to listen to whatever you've got going on.
No obligation.
